Calculated Delusion: Brady Shearer on Risk, Reward, and Real Leadership

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In this episode, Brett & Sarah sit down with Brady Shearer, founder of Pro Church Tools and a leading voice in the world of digital ministry and church communications. Brady unpacks his 15-year journey from rural youth group volunteer to entrepreneur running a 30-person creative agency—sharing how “calculated delusion” has shaped his approach to risk, leadership, and building something that lasts.

Brady talks about:

• Why every leader needs a little bit of delusion—and how to keep it calculated 
• The emotional highs and lows of leading something from scratch 
• How to earn trust and influence in a church culture that resists change 
• Creative ministry lessons from his first refund, first video, and first big win 
• What young leaders can do now to start building trust and traction 
• How he balances being a husband, dad, and CEO with a mind that never stops 
• The importance of relational equity, clear mission, and paying people well

Brady’s insights are both practical and deeply personal—offering a behind-the-scenes look at what it really takes to start, sustain, and scale a vision-driven business or ministry.